Music videos are created in parallel with the artist’s music to help to stylise the music further and to help provide more information about the artist and their song. Music videos where first used in 1894. An electrician helped a musician to create a presentation to go along with their song by taking lots of still pictures and showing them with a live performance of the band. These developed over time, popularising in France of the 1950’s.
The Beatles then created the first popular and well-known music feature film; A Hard Day’s Night. This helped create a new market for music videos and they did not become a rare occurrence. The most famous of these videos inspired by a Hard Days Night was ‘Thriller’ by Michael Jackson. It featured a 14 minute dramatic presentation featuring zombies dancing to the song ‘Thriller’ as sung diagetically by Jackson. This was the first video that became synonymous with the song.
Nowadays music videos are commonly viewed with all popular songs. Recently Lady Gaga and Beyonce set the record for the most viewed video on www.youtube.com over a short period of time. This shows that music videos are being watched and absorbed by the audience more than ever.
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