Benn's planning for Music Video

After discussing with my group, we have made our final decision that ‘techno pop’ is the genre that we are choosing to work with in this product. To save hassle with copy right laws and trying to get permission from record companies and right owners, we have chosen to use a member of our groups own track (Slimist – 64 bar funk remix). This song fits with our choice of genre, ‘techno pop’ and will give us more time to work on the video itself as we will not have to wait for permission from right owners.
We have looked into many other ‘techno pop’ music videos to gain inspiration and an idea for what makes a successful ‘techno pop’ video. We have also looked into non ‘techno pop’ music videos to gain ideas as we want to make a video which stands out and is unique for a low budget music video. We have narrowed our ideas down to just two possible ideas. One is a complicated shoot where the model walks backwards in a crowded place, such a high street or park. Once all of the shots are taken, the footage is then put in reverse to make the model look like he’s walking forward and everybody else is walking backwards. This idea was inspired by 'The pharcyde – Drop'.
Our second idea that we have come across is to stand again in a crowded place and dance dramatically to the song we have chosen for our music video. This is easily done with little editing skills, but adds humour to the video which grabs the audience attention and makes them want to watch on. This was inspired by 'Crystal fighters – I love LDN'.
After considering both of our options and discussing as a group what we would like to do for our final product, we have decided to go with option 1, inspired by ‘The pharcyde – Drop’.
The song we have chosen to for our music video is an up-beat, techno pop track from a young British musician. Keeping to the basis that the artist himself is British, the Mise-en-scene will also be strictly British, with plans to film on typical high streets, common roads, council estates and other stereotypes relating to British culture. The musician is also a teenager and talks about everyday teenage life for a British student. In his lyrics he mentions things such as ‘break the habit like cigarettes’ and ‘eyes still glued to the telly vents’. He also speaks about life for a working class culture mentioning working hard for little money when saying ‘work full pace for a rate that is minimum’. When filming our music video we should take this into account and try and show these different cultures and lifestyles through our footage.
We are going to use only a few actors whilst making our music video, as we will be relying on the public largely. As the idea of the video is to do a bunch of random things whilst walking backwards in a crowded area, we are relying on the public around the actor/ actress to be continuing with their regular routine. This way, once the footage is edited and put in reverse the actor/ actress looks normal and the public looks abnormal.
We have thought about a number of different interesting ideas to experiment whilst filming. Some of the props we have spoken about using are pedal-bikes, roller-skates and skateboards at a local skate park so we can experiment with the footage when putting it in reverse. We have also spoken as a group about using water and many other props that could look strange and interesting when its use is put in reverse.